Stakeholders: I worked with the web team and our a/b testing vendor.
Problem: Looking at the google analytics, the web strategist saw that this abandoned landing page was getting a ton of organic traffic even though it wasn’t getting promoted. It had a good conversion rate, but content hadn’t been touched since 2018. We wanted to update this page, because people were seeing it, but we needed to do it without killing the great conversion.
Solution: Working with the UX designer, I followed his wireframe, but went off brand from our day-to-day brand, and instead incorporated the visuals and color of our TIBCO Spotfire 12 product launch identity, but still made a version that would work with our day-to-day brand colors.
As of the last time we viewed the results, there was an overall 33% increase in form fills.