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TIBCO NOW 2022 Event Website

Stakeholders: I designed this event site, working with the internal web team, UX designer, internal events team, and my design team for the 2021 event site and a third party agency for our digital event platform and our third party agency for registration.

Problem: This was our first year back to a in-person event, but we still wanted to showcase a few things digitally live during the week and some recorded sessions post event.



Solution: I worked with our newly on-boarded UX designer who suggested a tab approach to toggle between the In-person event descriptions and agenda and the Virtual event descriptions and agenda..


Because the site was more simple this year than previous years in terms of event structure, we were able to focus more on small delightful interactions, like the animation of the main event graphic, and its continuing animation on scroll.

The event visual language chosen this year was the second year in a row it was designed by my direct report, Amanda Cash.


Because the site was more simple this year than previous years in terms of event structure, we were able to focus more on small delightful interactions, like the animation of the main event graphic, and its continuing animation on scroll. I worked with our motion graphic designer, Erin Bulger, to design the motion, and then showed it to our theme designer and worked with our front end dev to code it. He prototyped it in Codepen, and we fine-tuned it.


I also leaned into the themes offset design to direct a subtle parallax background scroll with the overlapping globe pieces. Even the buttons had a tie-in, when on over the red rectangle would peak out from under the button in the same manner as event logo.


2022 TIBCO NOW Everyone Everywhere event site









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