Résumé

software skills

Adobe XD
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Keynote — Apple
Microsoft Office
Google Workspace
Jira
Miro
Trello

Nov 2015 – present

TIBCO Software, Inc.

Manage an in-house agency, providing creative direction for contractors, external agencies, and three direct reports
Partner with a wide range of stakeholders across the company including, digital operations, content, product marketing, web, sales , legal, product, and the executive leadership team
Publish and maintain a brand style guide, incorporating the visual language across web, print, digital, and video
Build design systems for digital platforms, email, and collateral focusing on layout, typography, color theory and grid
Redesign targeted areas of an 18,000-page enterprise website, including a data-driven homepage redesign that increased marketing form submission by 9.3%
Designed and art directed critical components of TIBCO's multi-country user conference tour, including the website: now.tibco.com, signage, merchandise, collateral, app, and digital platforms
Led and managed a redesign and migration of a 1500-page enterprise website in six months, collaborating with, legal, product marketing, Human Resources, and a newly-hired in-house development team
Won an MVP award for individual contributions and an MVP team award

Jul 2012 – Nov 2015

TIBCO Software, Inc.

Led the design of a CMO directive for a custom design for the corporate blog, working cross-functionally with the public relations team, third-party developers and UX designer
Responsible for art direction and brand identity of several company annual user conferences—print and digital assets included conference website, mobile app, digital signage, and attendee badges
Improved design operations, resulting in more efficient production and consistent quality of corporate collateral and trained the design team
Created tradeshow graphics in collaboration with the events team, ranging from small pop-up booths to 30-foot-wide spaces
Promoted from contractor to full-time employee within 9 months
Won an individual award for my contributions to our successful annual user conference

Jun 2008 – Jul 2012

Orchard Supply Hardware, Corp.

Managed entire scope of print projects, from development to design and preflight to press check
Managed freelance designers across multiple project while ensuring brand consistency across all assets
Translated outside agency’s new branding proposal from theory into applicable systems
Finalized branding redesign, designating font families, color schemes, and standards
Designed large-scale outdoor advertising, including traditional, digital and mobile billboards
Designed the website for the retailer's loyalty program, collaborating with third-party developers
Developed a process for e-commerce creative asset development in collaboration with multiple teams
Responsible for creation and delivery of e-commerce website redesign proposal

San Jose State University

Honors