Stakeholders: I partnered with the web team, events team, and my design team for this year's event site.
Problem: A common issue we face with the event sites, is that the site needs to be produced before much of the content is confirmed, but in 2020 a larger problem arose when we had to pivot to a digital event due to the Covid19 Pandemic.
Solution: Because we only had one event this year, we had more flexibility in how the site was structured, so I wanted to explore a more parallax scroll experience, but still plan for modular elements to accommodate future content addition/changes.
Since our global event was converted to a remote one, we wanted to ensure that no matter where you were in the world, you would have been able to visit the agenda to view live and recorded presentations across seven time zones.
The visual language chosen this year was designed by our designer Indira Windiasti to express the theme of Sustainable Innovation. Since she was fairly new to our team, I translated her art into this year's graphic kit, as I have done for previous years for our internal team, and external vendors. While doing so I was inspired by how the layered waves would easily lend themselves to an inviting parallax experience.
The TIBCO NOW 2020 event site homepage prior to digital pivot
The waves gradually tighten on scroll as they cover the static logo and then reveal the next section, which at the time of launch was a photo of the physical venue in Vegas, that had to be removed when the event pivoted to digital.
A recreation of the TIBCO NOW 2020 event site, post event
In additional to removing the on-site photos, we had to remove complete sections of the site that were either no longer relevant or would be hosted on the digital event platform. One crucial element that the agency doing the platform couldn't deliver, was a complex agenda.
Since our global event was converted to a remote one, we wanted to ensure that no matter where you were in the world, you would have been able to visit the agenda to view live and recorded presentations across seven time zones. The Agenda needed to:
Show all 5 tracks
Differentiate which tracks were locked behind a paywall and which were free
Display the four days
Filter for 7 different time zones
