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TIBCO NOW 2019 conference tour visual language

Stakeholders: I worked with the design team, my direct reports, my manager, the events team, registration vendor, app vendor, print vendor, the swag vendors, the web team, the content team, and the general session production vendor.


Problem: We needed a design that would evolve the 2018 theme of “Innovation at the Edge” to the 2019 theme “Innovation Everywhere” and convey the global tour aspect of the event.


Solution: This was the fourth conference whose design style I directed, but the first time we had to visually tie a theme to a previous year's theme, and the first time I got to design for a multi-country tour.



TIBCO NOW 2019 visual language


In order to tie the style back into last year’s rotated cube, I carried over the overlapping dotted hexagons and blurred color background.

TIBCO NOW 2018 visual language


To convey the “Everywhere” part of the theme, I replaced the isometric cube with a faceted sphere and arranged our three pillar colors (orange, green, and blue) to evoke the colors of earth from space.


For these large annual conferences, we need to ensure the design works both digitally and in print, so ensuring the colors work in both RGB and CMYK formats is crucial. The design must also be able to be simplified in order to create a wide range of items, from swag and clothing, to badges and lanyards. The elements need to be varied enough to be flexible and interesting, but still look and feel consistent.


In addition to the illustrative components, this year was a global event with three stops, so we incorporated visuals of the destinations into the visual language.


This was the fourth conference whose design style I directed, but the first time we had to visually tie a theme to a previous year's theme, and the first time I got to design for a multi-country tour


I set the style guide for the event, and designed the following components:

  • event website

  • mobile app

  • sponsorship guide

  • CEO and CTO Keynote

  • general session graphics

  • email graphics

  • social media graphics

  • swag

  • technology hub passport card

  • program guide template

  • postcard agendas

  • save-the-date postcards

  • tshirt for London

  • detailed agenda

  • party decor

  • step and repeat photography background


TIBCO NOW 2019 graphic kit for the in-house creative team and external agencies

Designed in Adobe Illustrator


TIBCO NOW 2019 multi-event website

Designed in Adobe XD, with images created in Adobe Illustrator and Adobe Photoshop


TIBCO NOW 2019 event app design

Designed in Adobe XD


TIBCO NOW 2019 email design that had to accommodate translation across eight languages

Designed in Adobe Illustrator and Adobe XD


TIBCO NOW social media graphics for customer thank you, and for speaker promotion

Designed in Adobe Illustrator


TIBCO NOW 2019 sponsorship guide

Designed in Adobe InDesign with elements formatted and created in Adobe Illustrator and Adobe Photoshop


TIBCO NOW 2019 detailed multi-page agenda for every city

Designed in Adobe InDesign with elements formatted and created in Adobe Illustrator and Adobe Photoshop


TIBCO NOW 2019 Postcards for every city

Designed in Adobe InDesign with elements formatted and created in Adobe Illustrator and Adobe Photoshop



TIBCO NOW 2019 technology hub photography step-and-repeat backdrop for Chicago

Designed in Adobe Illustrator


TIBCO NOW 2019 technology hub passport game card

Designed in Adobe Illustrator


TIBCO NOW 2019 welcome reception games and decor

Designed in Adobe Illustrator



TIBCO NOW 2019 general session graphics and CTO & COO presentations

Designed in Adobe Illustrator and Microsoft PowerPoint


In addition to all the elements I directly created, I also mentored and art directed my team of designers who designed the following components:

  • welcome signage for London

  • registration signage for London

  • directional signage for Chicago and London

  • program guide for all cities

  • tech hub graphics for London

  • breakout sessions presentation template

  • keynote presentation template and additional executive presentations






I also collaborated with a motion graphic designer who brought life and movement to my concept:


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